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GNOME 3 Marketing End-game

I have never been so proud to be a contributor to GNOME as I am right now. So many people are working so hard to deliver an awesome 3.0 release it would be impossible to name them all. In many cases people are taking time away from their families or personal lives to give our community the best launch experience—on schedule!—that we can possibly achieve. This is going to be the most user-focused release of GNOME, ever.

The past few weekends I've been skipping time away from friends and family to achieve the most visible contribution that I have made this cycle which has been to spin some marketing videos which we are going to use to promote GNOME 3.0 on launch day. The thinking is that short videos will increase the audience—especially among those who don't like reading release notes.

The first two videos are posted up on our YouTube account. We're using YouTube's HTML5 embedding mode to stream the videos in WebM on gnome3.org and work is underway to use Universal Subtitles for i18n and a11y purposes. That should be ready by launch day.

I'm going to use every last spare moment this weekend to finish as many as I possibly can in advance of our launch next week.

Let's get the word out about GNOME 3's better user experience!


( 28 comments — Leave a comment )
Apr. 1st, 2011 10:35 pm (UTC)
P.S. Since this is YouTube, it does detect browser capabilities. People who cannot yet play WebM will fall back to either H.264 or the old Flash player (Free Software or otherwise).
Apr. 1st, 2011 11:06 pm (UTC)
Nice job on the first two videos, Jason. I've been using GNOME Shell as my default desktop for the last month or so, and have been pleasantly surprised how much I've liked it.
Apr. 2nd, 2011 02:40 am (UTC)
WebM and Epiphany
Hey, worth pointing out that youtube will only provide WebM if you're signed up for the HTML5 video experiment in youtube, so most people will unfortunately get the Flash fallback even if they are capable of playing WebM =(. Nice work on the videos! =)
Apr. 2nd, 2011 02:47 am (UTC)
Re: WebM and Epiphany
Nope, we force HTML5 mode on the video embedded on gnome3.org.
Apr. 2nd, 2011 05:31 am (UTC)
Re: WebM and Epiphany
I'm using Epiphany 2.91.92 on Fedora 15.

Zhen I click on the big play button on the Gnome 3 screenshot on gnome3.org, I get « missing plugin »

Looks like I'm getting the Flash fallback instead of the Webm video :(
Apr. 2nd, 2011 01:39 pm (UTC)
Re: WebM and Epiphany
Hum, probably a browser detection issue.
Apr. 2nd, 2011 02:31 pm (UTC)
Re: WebM and Epiphany
Probably yes, but it feels kinda weird if one can't view the Gnome 3 videos when running Gnome 3 (no Flash for Epiphany 3.0 since the Flash plugin doesn't work with Gtk3)

Also, everyone keeps talking about « videos », but I can only see one. I might be missing the obvious, but where are the other ones?
Apr. 2nd, 2011 02:37 pm (UTC)
Re: WebM and Epiphany
Epiphany is a featured application but it is not part of the GNOME 3 Core suite (basically, the desktop.) You might have noticed that I filmed with Firefox 4 which is only tenuously using GNONE tech. but it's still a great application in the GNOME Ecosystem.

The other video is up on the right side of the GNOMEDesktop YT page.
Apr. 2nd, 2011 02:49 pm (UTC)
Re: WebM and Epiphany
> "Epiphany is a featured application but it is not part of the GNOME 3 Core suite (basically, the desktop.) You might have noticed that I filmed with Firefox 4 which is only tenuously using GNONE tech. but it's still a great application in the GNOME Ecosystem."

Well, with Firefox 4 at least I can view the video on gnome3.org... in Flash.

> "The other video is up on the right side of the GNOMEDesktop YT page."

Ok, I thought all videos could be seen from gnome3.org, so I didn't bother going to Youtube. :)

By the way, I started directly by criticizing about how I'm not given the webm video, but I didn't even congratulate you. Those videos are awesome, and this kind of marketing is what the FOSS world has been desperately needing for years.
Apr. 2nd, 2011 03:39 pm (UTC)
Re: WebM and Epiphany
Hum, indeed it looks like we talked about it but Andreas forgot to include the HTML5 forcing factor. I just updated the page and tested it in Firefox 4, Chrome and Epiphany and it used HTML5 in all cases.

Sorry about that!
Apr. 2nd, 2011 03:26 pm (UTC)
Re: WebM and Epiphany
You should be able to use flash with Epiphany 3.0 using nspluginwrapper (that way it runs out of process so no gtk2 and gtk3 mixing in the same process).
Apr. 2nd, 2011 08:17 am (UTC)
Re: WebM and Epiphany
Hmm, apparently my anonymous comment earlier got blocked.

So here it comes again: on epiphany 2.91.92 (or 93, I forgot) in Fedora 15, when I try to play the gnome3.org video I get a "missing plugin" message (because I don't have Flash).

So the detection doesn't seem to work properly.

However, here on Epiphany 2.30.6 on Fedora 14, I get the webm video.
Apr. 2nd, 2011 12:59 pm (UTC)
Re: WebM and Epiphany
Weird. I do get the flash thing (which does not work) when using Epiphany, if I have the HTML5 experiment disabled. Bug in Epiphany? I'll try firefox to see what happens.
Apr. 2nd, 2011 10:09 am (UTC)
GNOME translation project
Thanks for your great work! Please consider using the infrastructure of the GNOME translation project http://l10n.gnome.org. We've done subtitles before, for example:

This way translators can use their usual tools and work flows.
Apr. 2nd, 2011 01:45 pm (UTC)
Re: GNOME translation project
We aren't doing that because we knew the videos would not be ready by the string freeze period and Universal Subtitles encourages crowd sourcing the translations. The US workflow is really intuitive so I don't see that being a problem.
Apr. 2nd, 2011 12:28 pm (UTC)
I've said it numerous times, but I have to repeat myself once again. These videos are incredibly useful not just from promotion, but introductory education too. Thanks a ton for investing so much time into them. I love'm.
Apr. 2nd, 2011 02:38 pm (UTC)
I second that
Thanks for the great work. GNOME 3 needed that and you did it. Thank you.
Apr. 2nd, 2011 12:33 pm (UTC)
great ...
.... videos
Apr. 4th, 2011 04:09 pm (UTC)
Just a big "Thank you!" for all your work in these rushing release finish days!

Apr. 6th, 2011 11:34 pm (UTC)
HTML Editor
Just wondering what HTML editor you are using in this video: http://www.youtube.com/watch?v=lepXx1kDelo

Apr. 7th, 2011 12:28 am (UTC)
Re: HTML Editor
gEdit and Firefox+Firebug.
Apr. 7th, 2011 01:32 am (UTC)
Re: HTML Editor
Ah. Firebug is what I saw. This will make life easier. Thanks.
Apr. 7th, 2011 06:29 am (UTC)
Video editor / video work-flow?
Hi Jason! Congratulations on the Gnome 3 release and the great videos. Just out of curiosity, what video editor did you use to produce these videos? Also, can you explain your work-flow a bit, from capturing the screen-casts, audio editing, and then the final video production? I think more projects could benefit from promotional videos like these!

Apr. 7th, 2011 02:22 pm (UTC)
Re: Video editor / video work-flow?
I used kdenlive for video editing. I posted a HOWTO which should help anyone trying to do the same kind of project.
Apr. 7th, 2011 07:21 pm (UTC)
Facebook Page
hi Jason & rest,

nice job & well done!
since i like the new G3 so much, i have created a facebook page for it. feel free to pm me and i shall add you to the page admins.
Apr. 7th, 2011 07:22 pm (UTC)
Re: Facebook Page
There's already a GNOME Facebook page but thanks!
May. 5th, 2011 06:59 pm (UTC)
position a window at the top of the screen without it going full-screen

So now any window that gets too close to the top of the screen automatically snaps to full screen. If I want multiple windows to be visible at the same time I now have a strip of no-mans-land at the top of the screen where no window can be placed.

I'm sorry but this feature is not something I would consider makes Gnome 3 better. So how do I turn it off?
May. 5th, 2011 07:01 pm (UTC)
Re: position a window at the top of the screen without it going full-screen
Not window proximity; cursor proximity. Drag the tool bar, instead. Or Alt-drag anywhere on the window. It's not rocket science.
( 28 comments — Leave a comment )


color, uphair, smile
Jason D. Clinton

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